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People on Facebook and Instagram in Nigeria



 People on Facebook and Instagram in Nigeria:

Estimated Audience Size

31,200,000 - 32,900,000


Gender and Age

Women 36.6%

Men 63.4%


Gender Breakdown for Ages

(a) 18 - 24 (Women 11.5%, Men 16.4%)

(b) 25 - 34 (Women 13.1%, Men 22.6%)

(c) 35 - 44 (Women 5.5%, Men 12.1%)

(d) 45 - 54 (Women 2.1%, Men 5.2%)

(e) 55 - 64 (Women 1.3%, Men 2.6%)

(f) 65+ (Women 3.1%, Men 4.5%)


Top Cities

- Lagos 29.76%

- Abuja 6.61%

- Ibadan 4.25%

- Port Harcourt 4.11%

- Kano 4.05%

- Benin 3.99%

- Kaduna 2.43%

- Enugu 2.04%

- Aba, Abia 1.99%

- Warri 1.9%


Top Pages

- Guaranty Trust in Financial Service (12.76%)

- Zenith Bank Plc in Financial Service (10.83%)

- CGTN in Media/News Company (10.56%)

- Legit.ng in News & Media Website (10.39%)

- Emanuella in Comedian (9.84%)

- MTN Nigeria in Telecommunication Company (9.57%)

- YabaLeftOnline.com in News & Media Website (9.42%)

- Pulse Nigeria in Media/News Company (9.01%)

- AY COMEDIAN in Comedian (8.71%)

- Jumia in Retail Company (8.7%)


Thank you.

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