For those still trying to understand how Google Trends work.

 

For those still trying to understand how Google Trends work.

If you search for Peter Obi, Bola Ahmed Tinubu, Atiku Abubakar and Rabiu Kwankwaso in the PAST 24 HOURS (13th August 2022) on https://trends.google.com

You will notice the OVERALL AVERAGE below:

Bola Ahmed Tinubu 18%

Peter Obi 24%

Atiku Abubakar 18%

Rabiu Kwankwaso 4%

Kindly note that:

1. Peter Obi's most recent growth of 24% is connected to his visit to The Redeemed Christian Church of God (RCCG).

https://punchng.com/peter-obis-presence-excites-worshippers-at-rccg-convention

And this type of traction adds up to Peter Obi's overall traction strength, even if you use other filters say PAST 7 DAYS, PAST 30 DAYS e.t.c.

2. On the other hand, Atiku Abubakar was also trending, but this growth was connected to Governor Nyesom Wike of Rivers State.

Here is a Daily Trust publication -

https://dailytrust.com/just-in-you-may-lose-in-2023-wike-tells-atiku

3. When you switch the filters i.e. PAST 7 DAYS, PAST 30 DAYS, PAST 90 DAYS e.t.c. you will notice the change in the weight.

You can always use the average of PAST 7 DAYS or PAST 30 DAYS to forecast and understand growth patterns and trends.

I hope this was informative.

Thank you.

Aderogba Otunla