So come online, let's make Lemonade out of Lemons.
Hassana is aware that the event is VIRTUAL, and yet she didn’t put the keyword “VIRTUAL” before Lemonade or Lemons. 😋☺️
And you think it’s OK not to ask the right questions or rather have concerns with that? 😀
Well, if you are thinking of attending the event to get Lemonade or Lemons – the answer is very obvious!
The global disruption is obvious too and the solution is in the POWER of what is called “Market-Creating” innovations.
“Market-creating innovations” transform complex and expensive products and services into simple and more affordable products, making them accessible to a whole new segment of people in a society whom we call “nonconsumers.”
I am a follower of the theories of the (Late) Professor Clayton Christensen - The architect of disruptive innovation, twice topped the Thinkers50 rankings, in 2013 and 2011. Inducted into the Thinkers50 Hall of Fame in 2019.
Until his early passing in January 2020 Christensen was the Kim B. Clark Professor of Business Administration at Harvard Business School.
Read More about Clay https://thinkers50.com/biographies/clayton-christensen/
I personally believe Clay would have asked me the following questions:
(a) Ade, how can you convince me that by December 2021, you will still not be blaming the Coronavirus or COVID-19?
(b) Ade, I understand that all of these incidents are none of your faults or anyone OK – but what are you doing about it?
(c) Ade, understand me – I know you are trying your best, don’t get me wrong and ofcourse, it also appears that you have some great skills right?
But I am just wondering why clients are no longer using your services like before? Since you claim that those core skills are still relevant in today’s market place?
(d) Ade, don’t call me the devil’s advocate OK.
I hope you know we have to get this right?
Is there a possibility that the current market you are currently searching for does not exist? And perhaps you may have to create it from scratch?
Have you considered this possibility deeply?
Well, maybe this was the Lemon and Lemonade Hassana was referring to?😋☺️
Clay’s theories - I summarized a few here:
I will be sharing insights on -
Date: Saturday, 27th June 2020.
Time: 11:00AM – 02:00PM.
Venue: Google Meet
To register for this online event, click this link
To join the video meeting, click this link: https://meet.google.com/fnt-yehu-pne
Quoting from Clay:
“Until you understand the Job your NEW customers are hiring your product or service to do, in all its rich complexity and nuance, you can never be certain that your innovations will be successful.
Successful market-creating innovations emerge from unfulfilled Jobs to Be Done; they solve problems that formerly had only inadequate solutions—or no solution at all.” ❤️
Of-course, It's all written in the "The Prosperity Paradox"
Thank you and looking forward! 🙏🥰
Comments
Post a Comment