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Certificates and Credibility: The Political Chessboard



Certificates and Credibility: The Political Chessboard


In the high-stakes game of political chess, certificates and qualifications often become pawns in a broader strategy to checkmate opponents. The tactic is as old as politics itself: question the legitimacy, distract from personal shortcomings, mobilize the base, and, in more extreme cases, delegitimize the electoral process. This strategic maneuvering is not confined to any single political landscape; from the United States to Nigeria, it has been a recurrent theme.



The Credential Conundrum: Nixon to Trump


Richard Nixon, facing off against John F. Kennedy, played one of the early games of questioning an opponent's academic credentials. Allegations concerning Kennedy’s health and education did plant seeds of doubt among the electorate. While Nixon lost that election, the effectiveness of his tactics in undermining credibility cannot be discounted.


Decades later, this strategic framework remained relevant as Jimmy Carter’s campaign attempted to cast shadows on Ronald Reagan’s academic background. They released a document that showcased Reagan's less-than-stellar economics grade. Despite this, Reagan's charisma and policy platform seemed to override any concerns about his academic prowess.


Fast-forward to the era of social media and 24-hour news cycles: Donald Trump employed a similar tactic against Barack Obama, insisting on seeing a birth certificate to prove Obama’s natural-born citizen status—a requirement for US presidency. Though Obama was already in office, the "Birther Movement" that Trump stoked did have a lingering effect on public opinion, showcasing the enduring power of questioning legitimacy through documentation.


Johnson vs. Goldwater: The Health Factor


Lyndon B. Johnson's campaign took a different route when they whispered campaigns about Barry Goldwater's mental fitness. Goldwater's robust policy proposals were overshadowed by an insidious question mark over his mental health. This example demonstrates how health certificates—or the lack thereof—can become a focal point in the court of public opinion.


Bill Clinton and George H.W. Bush's contest brought health back into the limelight. Clinton's presentation of a clean bill of health from his doctor starkly contrasted with the older Bush's known heart issues, fueling a narrative of vigor versus frailty, which Clinton’s team astutely capitalized on.



Military and Legal Records: Bush and Bolsonaro's Defensive Play


The spotlight shifted to military service records when George W. Bush was accused of avoiding service during the Vietnam War. By releasing his records, Bush's campaign aimed to neutralize these claims, drawing a line under his patriotism and duty to the country.


In Brazil, Jair Bolsonaro's campaign turned the tables by highlighting his lack of a criminal record, standing in contrast to Fernando Haddad, who faced corruption charges. The move was a direct play to bolster Bolsonaro’s image as a figure of integrity against a backdrop of political corruption.



Nigeria’s School Certificate Scandal: Buhari versus Jonathan


Across the Atlantic in Nigeria, the subject of educational qualifications took center stage when Muhammadu Buhari's campaign accused incumbent President Goodluck Jonathan of falsifying his school certificate. Buhari's allegations resonated on social media, significantly tainting Jonathan's reputation, a testament to the potency of such accusations in the digital age.



Academic Integrity: A Mexican Showdown


Moving to Mexico, the academic integrity of a candidate came under fire when Manuel Lopez Obrador accused Enrique Peña Nieto of plagiarism. Nieto’s educational background, once a footnote, became a headline, affecting his standing and paving the way for Obrador’s subsequent victory.



Duterte’s Health Declaration: A Defensive Measure


In the Philippines, Rodrigo Duterte's campaign opted for a proactive disclosure of his health status to pre-empt and counteract rumors about his fitness for the presidency. The certification of good health served to reassure voters, discrediting the opposition's claims.



Analyzing the Political Playbook


Why do politicians repeatedly turn to the certification card? Public opinion polls often indicate that voters hold a candidate's qualifications and credibility in high regard. The hope is that by casting doubt on these, a politician can tip the scales in their favor. However, it is not a foolproof strategy. The effectiveness varies based on the political climate, the electorate’s priorities, and the candidates' overall profiles.


In many cases, voters may view the focus on certificates as a desperate tactic, particularly if it comes at the expense of policy discussions. The distinction lies in how these tactics are deployed and whether they resonate with broader societal concerns or anxieties.


Moreover, while these strategies may offer short-term gains, they can also contribute to a long-term erosion of trust in the political process and institutions. The focus on personal attacks can distract from substantive policy debates, which are the cornerstone of a healthy democracy.



Final Thoughts


As history has shown, the manipulation of certificates and qualifications in political contests is a strategy with varied outcomes. The contexts may change, but the intent often remains the same: to shift the narrative to one’s advantage. Whether these tactics will continue to hold sway in the hearts and minds of voters remains to be seen. What is certain is that as long as there are elections, there will be politicians looking to play the certificate card in the intricate game of political advantage.


Thank you.


Aderogba Otunla 



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