BELIEVE IT OR NOT, WE'VE GOT GAME - JUST LISTEN TO SPEAKING DATA

BELIEVE IT OR NOT, WE'VE GOT GAME - JUST LISTEN TO SPEAKING DATA 

 

I was just thinking out loud today when I heard that The Great Mark Zuckerberg of Facebook visited Lagos, Nigeria (30th August, 2016). I wasn't surprised cos the brain behind the initiative for me is a supérieur (meaning senior in french) - Bros Emeka Afigbo. But besides all these accolades, Mark is a genius right? he didn't just decide to visit us in Nigeria just like that, its solely because we've got game. Check this out:

(1) Algeria with the population of about 40 million people have about 11 million Facebook subscribers while their internet penetration rate is about 27.3%.

(2) Egypt with the population of about 90 million people have about 27 million Facebook subscribers while their internet penetration rate is about 37%.

(3) Morocco with the population of about 33 million people have about 10 million Facebook subscribers while their internet penetration rate is about 60.6%.

(4) Nigeria with the population of about 181 million people have about 15 million Facebook subscribers while our internet penetration rate is about 51.1%.

(5) South Africa with the population of about 54 million people have about 13 million Facebook subscribers while their internet penetration rate is about 49%.

Let's get the mathematics straight: (only countries that have high traction were selected, OK)

S/N	COUNTRIES	POPULATION	INTERNET USAGE	FACEBOOK SUBSCRIBERS	USERS ONLINE	USERS NOT ON FACEBOOK BUT ARE USING THE INTERNET
1.	Algeria	40 million	27.3%	11 million	10.8 MILLION	0.2 MILLION
2.	Egypt	90 million	37%	27 million	33 MILLION	6 MILLION
3.	Morocco	33 million	60.6%	10 million	19.9 MILLION	9.9 MILLION
4.	Nigeria	181 million	51.1%	15 million	92.5 MILLION	77.5 MILLION
5.	South Africa	54 million	49%	13 million	26.5 MILLION	13.5 MILLION

Kenya should be No. 6 with the population of about 45 million with the internet usage of about 69.6% and the Facebook subscription of about 5 million users. Its worth to note that Kenya has about 31.5 million of their people online but only about 5 million is on Facebook, obviously Mark Zuckerberg has about 26.5 million unharvested users from Kenya.

I guess its clearer now, the data are speaking. Nigeria has the highest number of users online in Africa (about 92.5 million), and also the highest number potential Facebook subscribers in Africa (about 77.5 million) as at today 30th August, 2016.

If the game is Growth Hacking and you're called Mark, where will you HACK - NIGERIA.

Do you Know that (Read please!) - 75% of Naija Facebook traffic is from 9 (nine) States

Thanks.

Aderogba Otunla